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India's first Book for Design aspirants and enthusiasts


The book launched by - 


Forbes 30 under 30 for Design ’21

Aaquib Wani was also the Art Director for Isha Ambani's sangeet at Udaipur & Akash Ambani's wedding in Mumbai.Aaquib Wani Design, the experiential design studio, has worked & collaborated with a variety of brands including international music festival Lollapalooza, adidas & BCCI for Official Jerseys for the India Cricket Team, Indian Olympic Contingent at the Asian Games.


Chief executive & secretary of CICSE (Concil for the Indian School certificate Examinations)
He has over 30 years of experience in the field of education and has led the implementation of National Education Policy 2020 in CBSE schools across India. Dr. Joseph served as Secretary of the Central Board of Secondary Education (CBSE), OSD NEET, Regional Director as well as Regional Officer, etc.

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"I've been designing for 15 years and if this book had come 15 years ago, I would have achieved all I did till now, in 8 years!"

“Introduction to Design” isn’t just a book; it’s a helpful guide that clears up confusion, busts myths, and shows the way for new designers. With the help of beautiful and simplified diagrams and illustrations, this book makes understanding the design world even easier and more practical,

empowering readers to explore their creativity with confidence.


Split into four main parts, each one acts like a map, leading you through the world of design. It helps you understand what design is all about and figure out your own path within it. With easy-to-understand writing and detailed illustrations, this book goes beyond just teaching—it becomes a joyful experience, full of knowledge, and a journey of discovery and understanding yourself better.


Founder & Creative Director 

Aaquib Wani Design

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Imagine going down the basement, climbing down one step at a time. Introduction to Design will feel something like this. It helps you go to the depths of becoming a designer, one stair at a time. Each chapter you finish reading takes you closer to your complete understanding of Design. The book makes a compelling case for the need to inculcate a designer mindset, busting several field-related myths along the way.


Through real-life stories, personal anecdotes, and over 100 stunning illustrations, Sanjay Reddy spills some of the best kept secrets of the Design domain while challenging design aspirants and enthusiasts to honestly evaluate their goals, dreams, and mindsets.

This book is divided into four modules:


The first module explains what Design is, the processes involved, different disciplines in Design, while debunking the myths associated with the field of Design.


This section talks about one’s first encounter with Design, along with self- assessment questions and pathways one can take to get into Design.


Here readers will learn about tuning their mind to develop the personality and character necessary for a designer. It explores different aspects that lead to empathy, creativity, originality, and individuality.


Learn about design entrance exams in India and how to prepare for them.

About the Author


Sanjay Reddy is a Designer by passion, Mentor moved by compassion, and Podcaster driven by curiosity.

His work has been recognized and published by Spotify, Creative Gaga, Indiefolio Network, Kommuneity, ETV news channel, Eenadu newspaper, etc. Sanjay founded Redtin Studio, where he dabbles with Brand Strategy and Visual Storytelling. He has worked with varied clients from different industries.


To mentor design aspirants in India, Sanjay started Designex Studio, and created a significant impact by facilitating aspirants to secure top ranks and admissions in NID, IITs, and NIFT. He is in the Top 1% design mentors globally.


With an aim to create awareness about the field of Design in India through digital media, Sanjay started D Talks - The Design Podcast. It has now become a source of knowledge for the design community. It is featured in the Top 10 Design Podcasts in India.


He also co-founded Designland, a thriving community of designers in India.


Design Talks by Sanjay Reddy: 

  • Department of Design, IIT Hyderabad

  • Design Panel Discussion, ADPList BeMore Design Festival. 

  • Design workshop, Avantika University

  • Jury Member, Uttar Pradesh Institute of Design

Sanjay has been Published by: 

Spotify, Eenadu Newspaper, ETV News Channel, Spotify LevelUp Program (Podcast), Voice of Anchor (Podcast), Creative Gaga (Issue #49), Indian Design Society (Podcast), Indiefolio Network Blog, Kommuneity, The interview Portal, Top 10 Illustrators in India, and Top 10 Indian Design Podcasts.

  • Instagram
  • LinkedIn
  • YouTube
  • Podcast
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